Guild Esports

Guild Esports is a global esports organization that competes at the highest level across multiple gaming titles. With a focus on developing top-tier talent and engaging a growing fanbase, Guild blends performance and entertainment, backed by a unique academy system and high-profile partnerships—including with football legend David Beckham.

When Guild Esports established their London headquarters, I worked alongside the interior designers at Thirdway to integrate the brand into the space, ensuring it reflected Guild’s bold identity, competitive spirit, and gaming culture.

Overview

To create an immediate brand impact upon entering the office, I designed a 3D Guild Esports logo sign, making the brand presence bold and unmistakable within the space. This feature reinforces the organisation’s visual identity and serves as a key focal point for visitors and employees alike.

3D Logo Signage

The stairwell features a large-scale mural, which I designed to capture Guild’s energy and aesthetic. A local mural artist brought the artwork to life, transforming a transitional space into a dynamic expression of the brand.

Stairwell Mural

To tie branding into the architecture, I designed manifestations for the office glass, using tessellated shapes broken down from Guild Esports’ logo. This approach maintained an open feel while subtly reinforcing brand recognition throughout the space.

Office Glass Manifestation

As part of Guild’s partnership with Subway, a dedicated Subway-themed room was created, featuring:

  • A custom arcade machine wrap reflecting the collaboration

  • A salad bar-style unit reimagined for gaming controller storage

  • A "sponsored by Subway" backlit sign seamlessly integrated into the room’s design

  • A wall manifestation using Guild Esports’ broken-down logo shapes in Subway’s signature colours

Subway Partnership Room

Through these brand integration elements, I helped transform Guild Esports’ headquarters into an immersive, visually striking space that reflects the organization’s identity, partnerships, and position within the gaming world.

Bringing the Brand to Life