1. Say hello
   Once you’ve reached out and told me a little about your project (and the budget you have in mind), we’ll have a quick 10–15 minute intro call.
   Nothing formal, just a friendly chat to get to know each other.

2. Discovery
   If we both think it’s a good fit, I’ll send over a short discovery questionnaire.
   It helps me understand your story, audience, values, and visual preferences.

3. Proposal & Deposit
   I’ll review your answers and outline what I think you need.
   Then I’ll send over a detailed proposal with costs, timeline, and contract.
   Once approved, a 50% deposit secures your slot in my schedule.

4. Deep Dive
   We’ll have a longer discovery call (around an hour) to go through your questionnaire in more detail.
   It’s also a chance for both of us to ask questions and make sure we’re fully aligned before design begins.

5. Research & Direction
   This part depends on the scope.
   For logo design projects, I’ll research competitors, explore inspiration, and get a sense of where your logo should sit visually.
   For full visual identity projects, I’ll also create visual moodboards or “stylescapes” so we can align on tone, colour, and overall direction.

6. Design Concepts
   My favourite bit.
   I’ll sketch and explore ideas, then present up to three distinct concepts.
   Each concept is shown in context with typography, colour palette, and rationale.

7. Refinement & Build-out
   Once we’ve chosen a direction, we’ll refine it together.
   For wider identity projects, this is also when I start building out the supporting assets, layouts, and brand system.

8. Delivery & Guidelines
   When everything’s signed off, the final payment is due.
   You’ll receive all the final files, plus a clear brand guideline document to help you keep everything consistent moving forward.

Every project is different, and if you have a specific deadline in mind, it can usually be accommodated within reason.

Generally speaking, with good communication, a logo design project can take as little as four weeks.
A full visual identity usually takes around eight weeks.

I could, but it won’t do you a whole lot of good.

You might not notice it (and that’s a good thing btw), but typography and colour play a huge role in how your audience perceives you.

Imagine Gucci using a neon green comic sans 🤢. Not very luxury.

There are some exceptions! Perhaps a youtube channel, a band or artist. But even then, if they were to have a website or any social presence, they’re going to need more.

So, I tend to provide a minimum of those three elements. The brand design holy trinity, if you will. More on that here

It’s a good question, but the same goes for any service or product. You get what you pay for.

You could go to somewhere like Fiverr or Upwork and pay £20 for a logo. You could even use a free logo maker online, but you have absolutely no guarantees of quality, strong positioning, experience, care, or any kind of unique outcome that will help you stand apart from the competition.

What seems like a bargain now, will cost you dearly moving forward. Good brand design promotes trust and intrigue, which in turn builds loyalty and ultimately puts cash in your pocket.

Well, I’m a London-based Brand Designer, but I work with clients all over the world.

Like most Brits, I’m a bit limited when it comes to languages, but I love working with people from all different coordinates.

With video calls, it’s basically like we’re in the same room, so let’s make it work.

There’s a jargon war amongst designers and sometimes it gets confusing for non-designers — I get it. And without wanting to get too preachy about it, here’s my take:

“Brand” is a term that gets thrown around a lot. It’s the broadest term that’s actually more about how people feel about you, your business or your product, than anything else.

“Branding” is the process that gets you there. This covers all of the efforts that go into years of consistent story building, marketing and customer relationship and trust building.

“Brand design” represents all of the visual aspects of your brand. From your logo to your merch and website. These are the tools you use to build trust by giving your audience something recognisable and associative. An exchangeable term might be “visual identity design”.

To make matters a little more confusing, even though it’s not technically correct, I do sometimes use "the word “Branding” interchangeably, just for ease of communication. Also, it’s better for my SEO 👀

I am! And proudly so 🏅

I have a BA Hons degree in graphic design, I’m award winning, and I’ve worked professionally in the industry for a decade 🤘🏻

Good design is good business, and a well-designed identity does more than just look good. It builds recognition, trust, and credibility. It can immediately communicate a feeling, even without words and It helps customers remember your business, understand what you stand for, and feel confident choosing you over competitors.

In some ways, yeah. I’m more of a freelance logo designer with the ability to scope out a full “agency style” project. I can deliver everything a bigger agency could, but it’s just me, myself and I, so obviously timelines are a little more stretched to give projects the attention they deserve.

That being said, if things need to tick along a bit faster, or if there’s anything outside of my skill-set. I have a network of contractors I trust that I can tap into. It’s all about delivering the best experience for my clients.